Product Safety Act)의 제정 이후 제품책임에 대한 소송이 급격하게 늘어남에 따라 책임 보험료율이 계속 인상되고 있어 중소기업으로서는 보험가입을 하기 힘든 형편이라고 한다.
PL문제는 유동적이며 변화해 가고 있거니와 최근까지의 상황은 다음과 같다.
미국은 1960년대 캘리포니아주 법원에서 기존
Product`s Safety)이라는 새로운 규제가 등장함으로써 부담이 늘어나게 되었다.
예를 들어 TV브라운관 폭발사고로 인한 피해를 배상 받으려면 소비자가 제조업자의 과실을 입증해야 하지만, 제조물책임에서는 제조물의 결함만 입증되면 TV메이커가 무거운 배상책임을 지게된다. 다시 말해 메이커에서 결함
product we are going to introduce is “SMART CAR”, a car with enhanced innovative functions where customize fully to its users. The functions are mainly based on a combination of car with network which will derive full potential to the usage of car, such as work, entertainment, health care, security, and lots more. By using network, a vehicle could transform to a huge source of information.
(3) Consumer product (캐릭터 비즈니스)
디즈니 캐릭터사의 비즈니스 전략은 첫째는 철저한 상품 전략이며 두 번째는 애니메이션과 캐릭터상품의 상호보완을 통한 시너지 효과의 극대화 전략이라고 볼 수 있다.
디즈니의 캐릭터상품은 만화영화와 함께 준비되고 영화 개봉과 동시에 판매가 시작된다. 영
1. Corporate Overview
(2008 standard)
Global Sales : $25 billion
Subsidiary Outside the United States Sales: $ 16 billion (64% of total sales)
business in 60 countries around the world
products on sale in approximately 200 countries
Number of Employees: 79,000
1950s
they develop electronics-related products, including electrical and mechanical fields in the new product developmen
I. Demographic; Income / Age
There are lots of types of people when it comes to income, because it ranges from one to another so broadly. Generally, Customers willing to buy our products must be people wealthy enough to think about health and quality of food. Discussing of people who have buying power on organic food, they are average aged from 30 to 40 and 40 to 50. Needless to say, those two
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.
"Change the world by bringing computer to masses"
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.
1. Executive Summary
Throughout this report such aspects like how the product strategy concluded with a successful
effect in the market and the different stages until becoming a successful deal are going to be
mentioned. Also it explains the 3 factors of SOUL's customer's services plans, the development of
the CUV market, the innovative design. If you pay close attention to other car